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ITV shares rise amid ongoing Sky sale talks and strong World Cup ad outlook

Market News
14 May 2026
Proactive Investors
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Bullish
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ITV shares edged up as the company reported mixed quarterly results but remains in active talks with Sky for a potential £1.6 billion sale of its Media & Entertainment business. Despite a slight decline in advertising revenue, ITV expects a 10% rise in Q2 ad income driven by the men's football World Cup. ITV Studios showed 4% revenue growth, boosted by global streaming deals, while digital advertising revenue grew 14%, supported by strong ITVX streaming hours. The potential sale and digital growth efforts are seen as positive moves amid challenges in traditional broadcasting.

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