Coupang remains a buy despite $1.1bn data breach costs, with growth and margins expected to rebound by 2027-2028.

Coupang absorbed $1.1 billion in costs related to a major data breach, which caused a 3 percentage point drop in EBITDA margin and slowed revenue growth. Despite these setbacks, the company maintains strong cash flow and a net cash position of $4 billion. Forecasts for 2027-2028 predict resumed growth, with EBITDA margins recovering to 9% and adjusted net income increasing sevenfold by 2028. The stock is considered attractively valued post-2026, with a price target of $29 indicating an 82% upside and potential to reach $43 if 2028 estimates are met.