Rivian has officially launched its R2 electric SUV, with deliveries starting Tuesday and an entry-level $45,000 model arriving next summer, moved up from late 2027. The R2 aims to shift Rivian from a niche luxury EV maker to a mainstream competitor against Tesla and traditional brands like Jeep and Subaru. CEO RJ Scaringe expects the R2 to be cash-flow positive per vehicle this year, with full profitability tied to scaling production at a new Georgia plant by late 2028. The company also plans to expand its lineup and enhance software and AI features to attract a broader customer base.
Rivian introduced the R2 SUV, priced significantly lower than its existing models, aiming to boost sales with a base price around $45,000 to $58,000. Despite CEO RJ Scaringe's enthusiasm, investors reacted negatively, causing the stock to fall over 6...
Rivian reported a 20% increase in vehicle deliveries and strong software revenue growth, supported by a Volkswagen partnership and the upcoming R2 model priced around $45,000. Meanwhile, Lucid's luxury EV sales grew but costs remain high, leading to ...
Rivian has begun delivering its new R2 SUVs to customers, marking a key step in its goal to scale mass-market electric vehicles. Priced starting around $58,000, the R2 is a smaller, more affordable model than Rivian's earlier R1, with plans for versi...
