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Rivian cuts hundreds of jobs after starting R2 SUV deliveries to boost efficiency

Market News
16 Jun 2026
TechCrunch
View Source
Bearish
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Rivian has laid off hundreds of workers, affecting less than 2% of its workforce, shortly after beginning deliveries of its new R2 SUV. The cuts target service and customer teams, including sales and marketing, as part of a restructuring to improve efficiency and work towards profitability. Rivian aims to turn a profit by 2027 but delayed this goal due to high spending on autonomous vehicle technology development. The company also announced a significant investment from Uber, which plans to buy up to 50,000 R2 SUVs for use as robotaxis, though Rivian has yet to fully develop the necessary autonomous capabilities.

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