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Rivian cuts less than 2% of staff to reduce losses amid launch of new R2 SUV

Market News
16 Jun 2026
CNBC
View Source
Bearish
pluang ai news

Rivian announced layoffs of a few hundred employees, less than 2% of its workforce, focusing on service and customer teams as part of efforts to reduce losses. This move follows the launch of its new R2 SUV, aimed at expanding Rivian's market beyond luxury EVs toward mainstream buyers. Despite these efforts, Rivian reported a $3.6 billion loss last year and has yet to achieve annual profitability. The company hopes the R2 SUV will help it reach profitability as it faces a tougher EV market with reduced federal incentives.

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