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Retailers and telcos partner with banks to offer embedded financial services and capture deposits.

Market News
27 Apr 2026
PYMNTS
View Source
Bullish
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Retailers and telecommunications companies are partnering with banks to embed financial services into their existing customer relationships, allowing them to offer products like high-yield savings accounts linked to bill credits. For example, Verizon collaborates with Santander's Openbank to provide savings accounts that reduce wireless bills based on balances, while Santander handles regulatory and deposit functions. This model lets nonbanks control customer engagement and data while banks provide the regulated infrastructure, reshaping how consumers access banking through familiar platforms. The trend is growing with major players like Apple, Amazon, and Walmart adopting similar partnerships, signaling a shift where banks focus on infrastructure and nonbanks drive customer acquisition and experience.

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