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Reimagined financial communications double customer understanding, reducing harm risk, study finds

Market News
24 Apr 2026
PRNewsWire
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Bullish
pluang ai news

A study by Broadridge Financial Solutions reveals that traditional Financial Conduct Authority (FCA) disclosure rules reduce customer understanding of financial communications, potentially causing harm. The research shows that redesigning communications with behavioural science and personalized content more than doubles comprehension among UK savings customers. Despite low actual understanding, over 80% of participants believed the communications were clear, highlighting a gap between perception and reality. The report urges firms to adopt behavioural frameworks, advocate regulatory reform, and improve communication governance to enhance customer outcomes and gain competitive advantage.

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