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New prop trading firms face hurdles gaining Trustpilot reviews due to evolving verification rules.

Market News
22 Apr 2026
GlobeNewsWire
View Source
Neutral
pluang ai news

Alpha Market Flow's research reveals that newer proprietary trading firms struggle to accumulate Trustpilot reviews, partly due to changes in Trustpilot's AI-driven review verification process. Established firms hold tens of thousands of reviews, while many new entrants have only a few hundred, impacting their credibility and visibility. The timing of market entry and user engagement strategies also influence review growth, with some new firms overcoming these challenges. This evolving review landscape presents a complex environment for new prop firms seeking trust and growth.

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