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Ripple CTO rejects fake discounts to boost XRP adoption, warns against unsustainable incentives.

Market News
25 Mar 2026
UToday
View Source
Neutral
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Ripple's CTO Emeritus David Schwartz has dismissed the idea of using artificial discounts or financial incentives to promote institutional adoption of XRP. He compared such strategies to early loss-making business models like Uber's, cautioning that paying users to adopt a product creates a fragile and unsustainable business. Instead, Ripple focuses on removing barriers in cross-border payments to let XRP's utility drive adoption naturally. While Ripple has historically subsidized partnerships like MoneyGram, Schwartz emphasized that any financial incentives must be logical and sustainable, not manipulative.

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