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Resonate launches Signature Segmentation to reveal customer motivations beyond demographics for targeted marketing.

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28 Jul 2026
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Bullish
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Resonate introduced Signature Segmentation, a new service that transforms first-party customer data into distinct audience groups based on motivations rather than just demographics or past behavior. This approach helps brands understand why customers act, enabling more precise and effective marketing across all channels. The segmentation is custom-built for each client and designed to be used consistently across planning, creative, media, and CRM teams, improving marketing efficiency and results. Early adopters have reported significant cost savings and sales growth using this motivation-based segmentation method.

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SCHD ETF yields 3.3% and may mark 15 years of dividend growth in 2026

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Dimensional Fund Advisors discloses 1.26% stake in Prologis Inc as of July 27, 2026

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SLC Digital expands board and advisory team to boost global growth after strategic investment.

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Investec Bank discloses equal purchase and sale of 96,419 Gamma Communications shares on July 27, 2026

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Investec Bank discloses share dealings for Gooch & Housego plc on July 27, 2026.

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