Reddit tests app download prompt for mobile users browsing logged out, aiming to boost engagement.

Reddit is testing a new pop-up prompt on mobile browsers for users who visit the site while logged out, encouraging them to download the app to continue browsing. The company says the app provides a better, more personalized experience, which increases user engagement and monetization. Some users have expressed frustration at being pushed to use the app instead of the mobile website. Reddit CEO Steve Huffman highlighted that logged-in users spend more time on the platform due to personalization, which is a key part of Reddit's strategy to keep users returning.