Kroger invites customers to donate at checkout for WWF during Earth Month, matching donations up to $50,000.

Kroger is encouraging customers to support the World Wildlife Fund (WWF) during Earth Month by rounding up their purchases to the nearest dollar at checkout. The retailer will match customer donations up to $50,000 to aid WWF's global conservation efforts. This initiative aligns with Kroger's Zero Hunger | Zero Waste mission and highlights its commitment to sustainability and community support. Additional local Earth Month activities include tree planting, community cleanups, and food rescue programs across Kroger divisions.