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Rakuten to give Shiba Inu (SHIB) tokens to 44 million users for dog photo contest

Market News
18 Jun 2026
UToday
View Source
Bullish
pluang ai news

Japanese crypto exchange Rakuten Wallet is launching a campaign giving away Shiba Inu (SHIB) and Dogecoin (DOGE) tokens to its 44 million users who post dog photos on X. Eleven winners will each receive over 11 million SHIB tokens, while the grand prize winner gets 1,111 DOGE. This initiative reflects a trend in Japan where major retailers use low-value cryptocurrencies as loyalty rewards and spending tools, following regulatory approval of SHIB as a compliant asset. Rakuten's move intensifies competition with platforms like Mercari, which also integrates SHIB for micro-transactions, making crypto more accessible to retail users.

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