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Indian court rules Google liable for trademark infringement in keyword ads, awarding Hindware damages.

Market News
29 May 2026
TechCrunch
View Source
Bearish
pluang ai news

The Delhi High Court ruled that Google infringed on Hindware's trademark by allowing competitors to use 'Hindware' as a keyword in its AdWords platform, awarding Hindware ₹3 million in damages. The judgment challenges Google's claim of being a passive intermediary and highlights issues with competitors diverting traffic through keyword ads. Indian entrepreneurs have supported the ruling, citing similar experiences with brand protection costs. Google stated its global policy restricts trademark use in ad text and aims to comply with local laws. The ruling may prompt platforms to review their ad practices but is not expected to broadly change legal liability for online platforms in India.

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