Profound launches AI Search visibility benchmark tracking brand performance across platforms.

Profound has introduced the Profound Index, a new benchmark that tracks brand visibility in AI Search across over 50 industries using data from 1.5 billion real-user prompts. This index helps marketers understand how their brands appear in AI-generated answers on platforms like ChatGPT, Gemini, and Claude, reflecting a shift from traditional search rankings to AI-driven discovery. Early data shows that AI search visibility differs from traditional SEO, with some brands gaining or losing prominence due to AI model updates. The Profound Index updates daily and offers insights to help marketers benchmark performance, track trends, and optimize their AI presence. It is available now to Profound customers and through a preview for others.