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Amazon Prime Day to drive record $26B in US online spending, up 9% from last year

Market News
23 Jun 2026
Proactive Investors
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Bullish
pluang ai news

Amazon's 12th annual Prime Day event is expected to generate over $26 billion in online sales across US retailers, marking a 9% increase from last year despite inflation and high gas prices. The four-day event has expanded beyond Amazon's platform, with competitors like Walmart and Target launching their own promotions. However, Amazon is projected to capture about 60% of the spending. Discounts are expected to remain strong to attract budget-conscious shoppers, supporting continued growth in e-commerce sales.

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