PMI launches Technovation in the US to boost smoke-free product innovation and investment.

Philip Morris International (PMI) will debut its global science and innovation platform, Technovation, in the US on April 14. The event aims to unite experts and leaders to accelerate the development and adoption of smoke-free nicotine products, supporting PMI's commitment to a smoke-free future. PMI is expanding its US manufacturing and workforce to strengthen its smoke-free portfolio, including products like ZYN nicotine pouches authorized by the FDA. This launch highlights PMI's ongoing investment in innovation, regulation, and responsible marketing to transform the nicotine market in America.