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Playtika stock rises 29% on strong direct-to-consumer growth and raised 2026 guidance

Analyst Insights
16 May 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Playtika's stock has gained about 29% since its last Buy rating at $2.87, driven by rapid growth in its direct-to-consumer (D2C) platform, which saw revenue increase 62.8% year-over-year and now accounts for 39.2% of total revenue. Disney Solitaire's strong Q1 revenue of $123.3 million adds to optimism about new game traction. Although adjusted EBITDA margin fell to 16.8% in Q1 due to front-loaded investments, management expects margins to normalize to around 27.3%-27.7% for the full year. The company's valuation remains attractive at 4.2 times forward EV/EBITDA, with potential upside over 200% if 2026 guidance is met, and liquidity and leverage are manageable barring major external shocks.

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