Playboy reports Q1 2026 revenue up 5% with reduced net loss and strong adjusted EBITDA growth.

Playboy, Inc. announced Q1 2026 financial results with revenue rising 5% to $30.2 million, driven by 15% growth in direct-to-consumer sales, especially Honey Birdette products. The company reduced its net loss to $4.0 million from $9.0 million a year earlier, reflecting improved operational efficiency and cost management. Adjusted EBITDA more than doubled to $5.0 million, excluding litigation expenses. Strategic moves include a joint venture in China with UTG Brands, which generated $15 million used to reduce debt, with further proceeds expected through 2033. Leadership enhancements and a strong licensing base support Playboy's growth outlook.