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Pixalate's June 2026 report shows NBA, Food Network lead CTV ad spend; News dominates mobile streaming ads.

Market News
30 Jul 2026
Pixalate
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Neutral
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Pixalate's June 2026 OpenEPG™ Index reveals that on large screens (CTV), NBA's Hardwood Classics and Food Network shows dominated programmatic ad spending, with Reality, News, and Sport genres making up 81% of the spend. On small screens (mobile), national and local news led ad spend, accounting for 64%, with Scripps News and BET's Being Mary Jane as top performers. The report highlights differing ad spend patterns by screen type and notes higher invalid traffic rates in News content. This data informs advertisers about where programmatic ad dollars are concentrated in streaming TV.

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