
Pinterest announced a $4 billion deal with Amazon Web Services (AWS) to expand its AI infrastructure through 2031. This partnership will enhance Pinterest's AI capabilities for search, recommendations, and personalized content for over 600 million users. Pinterest plans to use AWS custom silicon like Trainium chips and Graviton processors, and shift to a Kubernetes-based architecture for better efficiency and reliability. This investment supports faster AI model development and improved user and advertiser experiences on the platform.