Pinterest partners with Amazon to link creator storefronts, boosting in-app shopping ease.

Pinterest has partnered with Amazon to allow creators to link their Amazon storefronts directly to their Pinterest profiles. This integration automatically applies affiliate links when creators pin eligible Amazon products, simplifying the shopping experience for users. With over half of Pinterest users visiting the platform to shop, this move aims to enhance product discovery and purchase within the app, especially ahead of Amazon Prime Day. The partnership builds on their existing advertising collaboration and helps Pinterest stand out by enabling direct purchases from creators without leaving the platform.