Pinterest launches 'Ask Pinterest' AI app to enhance shopping with conversational product discovery.

Pinterest introduced 'Ask Pinterest,' an experimental AI-powered app that offers a conversational shopping experience by allowing users to ask natural language questions for personalized product recommendations. This app leverages Pinterest's internal data, called the Taste Graph, and users' saved Pins and Boards to tailor suggestions. The company aims to test complex, multi-step queries and improve shopping support without disrupting the main app. Alongside this, Pinterest unveiled new AI tools for advertisers, including an AI assistant in Ads Manager and a model to optimize ad creatives, signaling a broader push to integrate AI into both consumer and marketing experiences.