Pineapple adds 83 new mortgage agents in 2026 using AI-driven recruitment, boosting network ahead of summer season.

Pineapple Financial Inc. has added 83 new licensed mortgage agents in 2026, driven by its AI-powered recruitment and onboarding tools. This technology has accelerated the hiring process, allowing agents to move from initial contact to active status faster than before. The expansion strengthens Pineapple's national broker network as it prepares for the peak Canadian summer mortgage season. The company plans to extend AI use to other business areas to further support its growing agent base and operational capabilities.