Fox One gained 2.8M new sign-ups in June during World Cup's first month, a record surge for the streaming service.

Fox One, the streaming service with exclusive English rights to the World Cup, added a record 2.8 million new subscribers in June, driven by the tournament's first month. The opening day alone brought 400,000 sign-ups, with 93% being new subscribers. This surge is more than double the previous monthly best and shifted sign-up sources, with direct Fox sign-ups rising to 40%. Post-World Cup, subscriber retention will be key, especially with upcoming NFL games on Fox One later in the year. The World Cup's high viewership and exclusive streaming rights underscore Fox's significant investment and potential ad revenue gains.