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World Cup 2026 integrates crypto with Kraken sponsorship, fan tokens, and blockchain tech.

Market News
11 Jun 2026
Crypto Briefing
View Source
Bullish
pluang ai news

The 2026 FIFA World Cup, the largest ever with 48 teams and 104 matches, is the most crypto-integrated tournament to date. Kraken is the official crypto exchange sponsor, while Chiliz provides fan tokens that boost engagement and trading volume. FIFA itself is developing blockchain infrastructure on Avalanche for NFTs and digital collectibles, marking a direct involvement in crypto. This integration creates new trading opportunities but also carries risks, as crypto-sports deals have had mixed success in the past.

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