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Philips launches SMS tool to help new moms organize postpartum support from their community.

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05 Aug 2026
PRNewsWire
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Bullish
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Philips Avent introduced the Share the Care Connector, an SMS-based tool designed to help new mothers easily coordinate support from friends and family during the postpartum period. The tool sends personalized prompts to a mom's support network, encouraging practical help like meal deliveries or emotional check-ins, reducing the burden on moms to ask for assistance. Developed with insights from a March of Dimes survey and featuring actress Gina Rodriguez, the tool aims to combat isolation and decision fatigue common in early parenthood. It is now available online, reinforcing Philips' commitment to maternal health alongside their partnership with March of Dimes.

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