Bitcoin treasury firms sell BTC amid market pressure, but some companies keep buying Ethereum and Bitcoin.

Strategy, a pioneer in corporate Bitcoin treasury strategies, sold about $2.5 million in Bitcoin for the first time since December 2022 due to declining crypto prices and weak investor sentiment. Despite this, some firms like Bitmine and Bit Digital continue accumulating Ethereum, while Strive and Metaplanet keep buying Bitcoin. Other companies have reduced or exited crypto holdings to improve liquidity or shift focus to other sectors. This shows that although corporate crypto buying has slowed in 2026, institutional interest in Bitcoin and Ethereum treasuries persists amid market challenges.