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Birkenstock targets 13-15% revenue growth with strong global sales and a $250M share buyback

Analyst Insights
02 Jul 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Birkenstock Holding plc is showing strong multi-year revenue growth driven by both business-to-business and direct-to-consumer sales worldwide. The company aims for 10% annual growth in pairs sold and expects 13-15% revenue growth this year despite inflation and supply chain challenges. Management signals confidence in the stock's value through a $250 million accelerated share buyback, about 3.2% of its market capitalization. The brand is positioned as affordable luxury, supported by expanding production and robust growth prospects, leading to a soft Buy rating from the analyst.

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