Spectrum and Optimum restore local news channels in NY, expand Spectrum News to TX and NC, and boost ad capabilities.

Spectrum and Optimum have reached a strategic agreement to restore reciprocal carriage of Spectrum News NY1 and News 12 in the New York market starting September, enhancing local news access for viewers. Additionally, Optimum TV customers in Texas and North Carolina will soon receive Spectrum News, expanding local news coverage in those states. The deal also strengthens advertising by combining Optimum's local market expertise with Spectrum Reach's advanced ad solutions, offering improved opportunities for advertisers across multiple platforms. This collaboration aims to deliver greater value to customers, advertisers, and communities served by both companies.