
Celsius Holdings is under investigation by the Texas Attorney General for allegedly marketing high-caffeine energy drinks to children and teens, potentially violating the Texas Deceptive Trade Practices Act. The probe focuses on Celsius and its subsidiary Alani Nutrition's claims about product safety. Following the announcement, Celsius's stock price fell 7.53% to $27.75. Legal firm Pomerantz LLP is investigating possible securities fraud or unlawful practices by Celsius and its executives, signaling potential legal challenges ahead.