Amplify Online Retail ETF (IBUY) marks 10 years capturing growth in evolving e-commerce and AI-driven retail.

The Amplify Online Retail ETF (IBUY) celebrates its 10-year anniversary, having provided investors focused exposure to the growth of online retail since 2016. IBUY uses a modified equal-weight strategy to avoid over-concentration in giants like Amazon, instead offering diversified exposure to emerging digital commerce companies worldwide. The fund reflects the ongoing shift in consumer habits toward digital experiences, including e-commerce, online services, and delivery platforms. With AI increasingly integrated into retail operations, IBUY is well-positioned to capture future growth in this rapidly evolving sector.