10 Barrel Brewing and Pub Beer, brands under Tilray Brands, are hosting a summer-long soccer celebration in the Pacific Northwest. The campaign includes in-pub activations, limited-edition packaging, branded merchandise, sweepstakes, and special game-day experiences across pubs in Bend, Boise, and Portland. This initiative aims to unite soccer fans with craft beer, themed food, and interactive contests during the global soccer tournament. The promotion enhances fan engagement and offers memorable moments tied to the sport throughout the summer.

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Shock Top launches 'Shocking Upsets' promo rewarding fans if underdog soccer teams win in 2026 tournament

Shock Top, a Belgian-style wheat ale brand by Tilray Brands, has launched the 'Shocking Upsets' promotion for the 2026 soccer tournament running from June 28 to July 19. Fans of legal drinking age who buy Shock Top can get a rebate if a lower-ranked ...

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10 Barrel Brewing and Pub Beer launch Pacific Northwest soccer celebration with events and limited-edition merch

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Shock Top launches 'Shocking Upsets' promo rewarding fans if underdog soccer teams win in 2026 tournament

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10 Barrel Brewing and Pub Beer launch Pacific Northwest soccer celebration with events and limited-edition merch

More News (TLRY)

Shock Top launches 'Shocking Upsets' promo rewarding fans if underdog soccer teams win in 2026 tournament

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iOS App Store

Google Play Store

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