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Taco Bell sales dip 2% after cyclospora parasite outbreak linked to lettuce

Company Fundamentals
30 Jul 2026
PYMNTS
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Bearish
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Taco Bell experienced a 2% drop in same-store sales in the U.S. following a cyclospora parasite outbreak linked to iceberg lettuce supplied by Taylor Farms. The outbreak caused consumer concern but is recognized as an industry-wide issue, not exclusive to Taco Bell. Yum Brands, Taco Bell's parent company, expects the sales impact to be temporary and is boosting promotions like $1 menu items to recover traffic. The parasite causes gastrointestinal symptoms but is not fatal, and sales have begun to rebound since the peak impact in mid-July.

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