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WPP reports Q1 revenue decline but meets expectations, maintains full-year outlook

Company Fundamentals
28 Apr 2026
Proactive Investors
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Bearish
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WPP PLC reported a 6.6% drop in first-quarter revenue to £3 billion, reflecting ongoing macroeconomic uncertainties including Middle East developments. Despite the decline, results were in line with company expectations and the full-year guidance was reiterated. WPP expects revenue less pass-through costs to decline by mid to high single digits in H1 2026 but anticipates improvement in the second half, with operating margins forecast at 12-13%. CEO Cindy Rose highlighted encouraging early progress under the new 'Elevate28' strategy and emphasized a focus on consistent organic growth.

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