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Nike stock drops 13.5% after weak sales outlook, sparking long-term buying interest

Market News
01 Apr 2026
Market Watch
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Bearish
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Nike's stock fell 13.5% to an 11-year low following a disappointing sales forecast for the current fiscal quarter. CEO Elliott Hill expects the company to complete its turnaround by the end of 2026 despite the near-term sales decline. This sharp drop may present a buying opportunity for investors with a long-term perspective, as the market reaction could be overly harsh. The situation highlights a potential gap between short-term analyst views and long-term investor strategies.

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