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Home/News Feed/Tripadvisor sells TheFork to American Express for $700M, raising its price target but keeps 'Underperform' rating.
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Tripadvisor sells TheFork to American Express for $700M, raising its price target but keeps 'Underperform' rating.

Market News
16 Jun 2026
Proactive Investors
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Bullish
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Tripadvisor has agreed to sell its European restaurant reservations platform, TheFork, to American Express for $700 million in cash. The deal simplifies Tripadvisor's structure and is expected to close before the end of fiscal 2026. Jefferies raised its price target on Tripadvisor to $11 from $8.50 due to the higher-than-expected valuation of TheFork, but maintained an 'Underperform' rating citing ongoing challenges in Tripadvisor's core Hotels business. The sale proceeds may be used for share buybacks, debt reduction, or acquisitions in the Experiences segment, while Jefferies forecasts a decline in overall EBITDA through 2028 due to weakening hotel profits.

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