Levi Strauss' direct-to-consumer sales exceed half of total revenue, driving strong growth and profitability.

Levi Strauss & Co. reported that direct-to-consumer (DTC) sales made up 52% of its total net revenues for the quarter ending March 1, 2026. This shift towards a DTC-first model is fueling faster growth, a larger market reach, and improved profitability. The company saw a 16% increase in DTC net revenues and a 17% rise in eCommerce sales, outpacing wholesale growth. Levi Strauss plans to continue expanding its store base while enhancing its online experience to sustain this momentum.