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Amazon sellers face rising fees, pushing many to diversify on TikTok, Walmart, and their own sites.

Market News
05 Jun 2026
Forbes
View Source
Bearish
pluang ai news

Independent sellers on Amazon report that increasing fees, sometimes exceeding 50% of their revenue, are forcing them to expand sales to other platforms like TikTok, Walmart, and Shopify. This shift threatens Amazon's dominance as sellers seek better growth opportunities and lower costs elsewhere. The sellers' group Save Our Sellers is campaigning for Amazon to roll back fees, warning that continued fee hikes could harm both sellers and Amazon's marketplace. Meanwhile, TikTok is gaining popularity for its supportive seller programs and direct-to-consumer sales potential, making it a key alternative for sellers struggling with Amazon's rising costs.

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