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Over half of travelers use AI for trip planning, but many travel marketers lag behind, risking irrelevance.

Market News
19 Aug 2026
PRNewsWire
View Source
Bullish
pluang ai news

A new study by Mindtrip, Sabre, Sojern, and MMGY Travel Intelligence reveals that more than 50% of travelers already use AI to plan their trips, with younger generations like Millennials and Gen Z leading the trend. Despite this, only about a quarter of destination marketing organizations (DMOs) have adopted AI strategies or offer AI trip-planning tools, putting them at risk of losing relevance. Travelers increasingly rely on AI for discovering destinations, building itineraries, and making booking decisions, signaling a major shift in travel planning. The study urges DMOs to invest in AI-driven experiences to stay competitive and meet traveler expectations.

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