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Nexxen and L2 Data launch VoterMatch to enhance precision and transparency in political ad targeting.

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18 Jun 2026
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Nexxen and L2 Data have partnered to launch VoterMatch, a new solution that combines Nexxen's log-level data with L2's National Voter File to give political campaigns clearer insights into voter reach and ad frequency. This tool improves targeting accuracy by moving from modeled estimates to deterministic voter data, helping campaigns avoid wasted impressions and better optimize ad spend. VoterMatch aims to increase campaign efficiency by identifying under-reached voter groups and preventing oversaturation, all while protecting voter privacy. This innovation marks a significant advancement in political advertising by providing more precise, actionable data for campaign strategies.

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