Mattel launches pre-orders for KPop Demon Hunters dolls ahead of summer release

Mattel has started pre-orders for its KPop Demon Hunters doll line, celebrating the Netflix movie's first anniversary and its Oscar-winning song. The singing dolls of Rumi, Mira, and Zoey are priced at $33 each, featuring their 'Golden' performance outfits and sound clips, with shipments starting late July and early August. Fashion dolls of the HUNTR/X trio and Jinu are also available for $27, with some shipping as late as October. A fan-selected Demon Jinu doll is planned for release in 2027. This launch follows Mattel's appointment as master licensee for KPop Demon Hunters dolls and related products by Netflix.