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SOUR PATCH KIDS launches BESTIES, linked candies celebrating friendship with iconic flavors.

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08 Jun 2026
PRNewsWire
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Bullish
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SOUR PATCH KIDS introduced BESTIES, a new candy format where four candies are linked "hand-in-hand" to symbolize friendship. Targeting Gen Z's emphasis on friendships, these candies come in pairs of iconic flavors like Redberry & Blue Raspberry and Watermelon & Lime. Priced at $1.25 for 3.18 oz and $3.29 for 7.17 oz bags, BESTIES aim to create a shared, playful eating experience. This launch reflects Mondelēz's strategy to engage younger consumers through social and emotional connections.

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