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New Murphy Automotive Partners report warns of a tough product slump and brand survival risks in US auto industry.

Market News
26 Jun 2026
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Neutral
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Murphy Automotive Partners, led by veteran analyst John Murphy, launched MAPP™, a new research platform analyzing US auto product pipelines through 2031. The report highlights a severe short-term product development slump, a shift from pure electric to hybrid vehicles, and a market split favoring trucks and small SUVs while midsize crossovers shrink. It introduces the Brand Survival Index™ to assess which car brands face the greatest risk of failure. The full report will be available to subscribers in July 2026, offering critical insights for automakers, suppliers, and dealers navigating this challenging period.

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