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Global coffee substitute market to grow to $24.3B by 2035 driven by health trends and caffeine concerns

Market News
25 May 2026
Researchandmarkets.Com
View Source
Bullish
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The global coffee substitute market, valued at $15.5 billion in 2025, is projected to grow at a 4.8% CAGR to reach $24.3 billion by 2035. Growth is fueled by rising consumer awareness of caffeine-related health issues and a shift towards clean-label, plant-based, and functional beverages. Convenience, taste, and wellness trends are driving product innovation and market expansion, particularly in North America. Key players are focusing on R&D, strategic partnerships, and e-commerce to meet evolving consumer preferences and supply challenges.

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