Peacock raises subscription prices across all plans starting August 18

Peacock is increasing prices for all its subscription plans starting August 18, with the cheapest ad-supported plan rising from $7.99 to $8.99 per month. The ad-supported Premium tier will cost $12.99, up from $10.99, and the ad-free Premium Plus plan will increase to $19.99 from $16.99. These hikes aim to help Peacock improve its service and stay competitive. Current subscribers will see the new prices after September 17, while annual and promotional subscribers keep their rates until expiration. Peacock recently reported its first profitable quarter and continues to add AI-driven features and partnerships to grow its user base.