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PayPal launches Ads ID for verified, cross-device ad targeting and true purchase attribution.

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27 Apr 2026
PRNewsWire
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Bullish
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PayPal introduced PayPal Ads ID, a new advertising identifier based on verified PayPal and Venmo accounts, to improve ad relevance and performance. Unlike traditional identity solutions that rely on estimates or cookies, PayPal Ads ID uses real transaction data from over 400 million accounts and 25 billion transactions, offering deterministic identity across devices and browsers. This enables advertisers to reach audiences more accurately, maintain consistent targeting across devices, and measure true purchase outcomes. The solution also prioritizes privacy with encrypted, aggregated data and user controls, and is launching with key ad tech partners for broad integration.

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