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PayPal launches Ads ID to help advertisers accurately identify customers across devices and browsers.

Others
27 Apr 2026
PYMNTS
View Source
Bullish
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PayPal has introduced PayPal Ads ID, a new tool designed to help advertisers accurately identify and reach customers by using verified commerce relationships rather than relying on cookies or device IDs. This solution aggregates consented signals from browsing behavior and PayPal/Venmo accounts, making it deterministic and consistent across platforms. The tool leverages PayPal's Transaction Graph, which tracks verified purchases across 430 million consumer accounts and millions of merchants, offering advertisers a more reliable view of consumer purchase journeys. This innovation aims to solve long-standing identity challenges in digital advertising and improve targeting accuracy.

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