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India's e-commerce market grows 23% annually, driven by smaller cities and quick commerce expansion

Market News
15 Apr 2026
CNBC
View Source
Bullish
pluang ai news

India's e-commerce market is the world's fastest-growing, with a 23% compound annual growth rate from 2020 to 2025. Despite only 30% of the population shopping online—much lower than China and the U.S.—smaller cities now contribute over 60% of online shoppers and orders. Major players like Amazon and Flipkart are investing billions to expand digital infrastructure and quick commerce services, which promise delivery in under 20 minutes. This growth is fueled by improved internet access, digital payments, and road connectivity, with forecasts estimating the market to reach $250 billion by 2030 and online shoppers in smaller cities doubling those in metros.

More News (AMZN)

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