The global Demand Side Platform (DSP) market is projected to grow from $38.72 billion in 2025 to $265.64 billion by 2035, at a CAGR of 21.45%. Growth is fueled by AI-powered ad optimization, expansion of connected TV advertising, retail media networks, and widespread adoption of programmatic advertising. The U.S. and Europe are major markets, with the U.S. DSP market expected to reach $85.98 billion by 2035. Key trends include dominance of real-time bidding platforms, rapid growth in programmatic premium buying, and increasing use of cloud-based DSPs. Retail and e-commerce sectors are the fastest-growing end users, leveraging first-party data for targeted campaigns. This market expansion highlights the shift towards automated, data-driven digital advertising strategies globally.
Virtuals Protocol has introduced customizable tokenized indexes on the Robinhood Chain, allowing users to combine multiple assets into a single token. This innovation enables users to create and manage their own asset baskets and earn fees when other...
US spot Bitcoin ETFs saw net inflows of $107.8 million on Wednesday, while Ethereum ETFs attracted $53.8 million, signaling renewed institutional interest in crypto funds. Since their launch in January 2024, Bitcoin ETFs have accumulated over $51 bil...
Kaia has signed a strategic partnership with Xilo Labs to integrate Mochi, an onchain asset management platform, into Kaia's ecosystem. This collaboration allows users to invest stablecoins into diversified portfolios backed by tokenized real-world a...
Bitcoin's price surged to nearly $65,000 following softer-than-expected U.S. inflation data for June, easing fears of Federal Reserve rate hikes. However, on-chain data reveals two main groups of investors—long-term holders who bought near last year'...
Bitcoin miners are experiencing declining revenue as the network's hash rate and mining difficulty fall, reflecting a shift of miners into AI infrastructure. Despite this stress, miners are accumulating Bitcoin, with reserves increasing by 1%, signal...
